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Rabu, 09 Oktober 2013

ENGLISH BUSINESS 1

Definition of English Business
1.English as used in business; specif : the study and practice of composition with emphasis on correctness, propriety, spelling, punctuation, and the forms of business correspondence.
2.English as taught in non-English-speaking countries in courses that emphasiz its commercial rather than its cultural importance and that are normally designed to produce conversational fluency within a limited vocabulary.

Type of English Letter :
1.Inquiry
2.Sales letter
3.Reply Inquiry
4.Account Terms and Conditions
5.Letters of receipt
6.Acknowledgment letters
7.Placing an Order
8.Claim Letter
9.Cover Letter or Curiculum Vitae

Parts of a letter
The following are the parts of a business letter listed in the proper sequential order.

1. Letterhead - Stationary printed at the top of the page including the company name, logo, full address, and other elements such as trademark symbols, phone & fax numbers, and an e-mail.
2. Dateline - The date is the month (spelled out), day, and year. If you are using Microsoft Word, click - Insert, then Time and Date. Press Enterfour times after the date.
3. Letter Address - The complete address of the recipient of the letter. The letter address usually includes the personal title (Mr., Mrs. etc.), first and last name followed by the company name, street address, city, province, and postal code. Press Enter twice after letter address.
4. Salutation - The word Dear followed by the personal title and last name of the recipient (Dear Mr. Smith). Press Enter twice after the salutation.
5. Body - The text that makes up the message of the letter. Single-space the paragraphs and double-space between the paragraphs. PressEnter twice after the last paragraph.
6. Complimentary closing - A phrase used to end a letter. Capitalize only the first letter. If there is a colon after the salutation, there must be a comma after the complimentary close. Press Enter four times (or more) after the complimentary close to allow for a written signature.
7. Name and title of writer - Type the first and last name of the sender. The sender's personal title (Mr., Ms., Dr., etc) should be included. Use a comma to separate the job title if it's on the same line as the name. Do not use a comma if the job title is on a separate line. Press Enter twice after the name or title.

The Styles of Business Letters
The Styles of Business Letters (Layouts of Business Letters) have undergone changes over the period of time. In the old times, the style was followed strictly. But recently liberty has been given to the business people to follow their own styles. Although no room was allowed for deviation form the standard form an effective letter during old days, the letters written then was more effective. There are still many business houses which use the old layout. But things have become much easier and business people have taken liberty in their approach towards adopting the layout of their business letters.
1. Full Block Style
_____________________
_________________________________ (1)
_____________________
_____________________________________________________________________
________________ (2)

________________ (3)

__________________
__________________
__________________ (4)
__________________

______________________(5)

____________________ (6)

______________________________ (7)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (8)

_____________________________________________________________
_____________________________________________________________


__________________ (9)


__________________ (10)

__________________ (11)
__________________ (12)

2. Block Style
_____________________
_________________________________ (1)
_____________________

______________________________________________________________________
________________ (2)
____________________ (3)

__________________
__________________ (4)
__________________
__________________

______________________(5)

____________________ (6)

______________________________ (7)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (8)

_____________________________________________________________
_____________________________________________________________

___________________ (9)

___________________ (10)

3. Semi Block Style

______________________
_________________________________ (1)
______________________

_______________________________________________________________________
________________ (2)
___________________ (3)

__________________
__________________ (4)
__________________
__________________

______________________(5)

____________________ (6)

____________________________________ (7)

_______________________________________________________
_____________________________________________________________

_______________________________________________________
_____________________________________________________________ (8)

_______________________________________________________
_____________________________________________________________

___________________(9)


____________________(10)

Fully-Blocked Style, Modified Block Style and Simplified Style are widely used these days among the business houses. Fully-Indented Style, Semi-Indented Style and Hanging-Indented Style are not extensively used. But all can be used by all. There is no restriction in using one style over others. It is only you who should decide which should be the best for you to bring the desired results.

4. Simplified
___________________
________________________________ (1)
________________________

______________________________________________________________________
________________ (2)

________________ (3)

__________________
__________________ (4)
__________________
__________________

______________________(5)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (6)

_____________________________________________________________
_____________________________________________________________



_____________________ (7)

5. Hanging Idented Style

______________________
_________________________________ (1)
______________________

_______________________________________________________________________
________________ (2)
___________________(3)

__________________
__________________
__________________ (4)
__________________

______________________(5)


___________________________ (6)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (7)

_____________________________________________________________
_____________________________________________________________


__________________ (8)

__________________ (9)

Usually, the business letters are written on the letter head of the company. In case you have to write your letter in a white paper, please write your address before you start writing your letter. There are few people who suggest writing the sender’s address just below the date. This is also acceptable. There is not strict rule to suggest what is best for you. Let your sense of business judgment rule.

Source :
http://www.merriam-webster.com/dictionary/business%20english
http://jujubandung.wordpress.com/2012/11/05/berbagai-macam-tipe-surat-bisnis-dalam-bahasa-inggris/
http://www.austinschools.org/campus/small/latest_news/keyboarding/directions/busletterParts.html
http://artadima.blogspot.com/2012/11/the-styles-of-business-letters-layouts.html